¿Pura Vida?

I won´t name names, but about half a dozen of my fellow study abroad-ers, most of them girls, have gotten the phrase pura vida tattooed on their bodies.  Now, you may be wondering what could compel such educated, bright and classy women to do such a thing.  Well, I´m afraid I can´t offer a fair answer.  But, I´ll take a stab at it: these girls, after having lived and breathed pura vida for the past three weeks of their lives, have reached an understanding of Costa Rican culture so deep and so personal that they just had to receive a permanent reminder of what the pure life really is.  I can only hope that I too will be able to appreciate this fine country on a level half as profound.